On August 11, the well-known NFT project Pudgy Penguins announced a strategic partnership with Suplay, a leading Chinese toy and lifestyle company, marking another milestone in the integration of digital and physical collectibles markets. This collaboration will leverage Suplay's advantages in manufacturing and issuance to further expand the beloved characters of Pudgy Penguins from the existing vast retail network into new physical categories, including trading cards, mystery boxes, and licensed merchandise.
Pudgy Penguins has established a strong retail distribution system globally: covering over 10,000 stores and forming deep collaborations with retail giants such as Walmart, Target, and Amazon, accumulating over 50 billion GIPHY views and 500 million+