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A Comprehensive Analysis of Community Building and Rise Strategies for Early Web3 Projects
Web3 Community Building and Rise Strategies
In the early stages of Web3 projects, it is crucial to establish a core community composed of 100 real ambassadors. These ambassadors can be recruited through participation in incubator projects or regular recruitment activities. To maintain the enthusiasm of the ambassadors, a tiered reward mechanism can be set up to provide token incentives based on the completion of tasks.
When attracting the first batch of users, different strategies can be adopted for different user groups:
Targeting end-users: Design precise task incentives to reward users for their actual usage behavior on the product.
Targeting B-end customers: Establish cooperation through long-term relationship maintenance and concept validation ( POC ).
For Developers: Organize short-term (3-4 week ) incentive testnet activities.
When preparing for a token issuance, it is important to pay attention to the following aspects:
Community Building: Focus on maintaining social platforms such as Twitter, Discord, and Telegram.
Content Marketing: Create original long-form articles and make good use of AI-assisted writing.
Media Relations: Establish long-term friendly relationships with journalists.
Participation in Activities: Participate in industry events with purpose and ensure good promotion before and after.
Research Report: Collaborate with authoritative institutions to publish independent research reports to enhance project credibility.
When managing the ambassador team, it is important to recognize that the retention rate may only be 20%-40%, and there is a need to continuously bring in fresh talent. It is also recommended to appoint a dedicated community manager to handle daily operational matters.
The Ambassador Program can attract participants from over 40 countries around the world, with particularly active participation from Africa and Southeast Asia. Token incentives can effectively strengthen the relationship between ambassadors and projects, proving to be more effective than mere cash rewards.