MEME Token on-chain launch platform analysis

The on-chain MEME Token launch platform is a decentralized platform built on the blockchain, aimed at simplifying the creation process of MEME tokens. These platforms provide tools for token creation, presale management, and liquidity provision on decentralized exchanges, ensuring transparency and accessibility for users.

Functionality of the Launch Platform

The structural advantages of the launch platform highly align with the characteristics of the MEME Token. In particular, their ability to quickly establish and mobilize communities complements the typical high community dependence of MEME projects. Therefore, launch platforms focused on MEME have gained greater appeal compared to other types of token issuance platforms.

MEME Launch Platform Development Record

The emergence and maturity of the MEME launch platform

The emergence of on-chain MEME launch platforms has reshaped the early Token distribution model, enabling the rapid and permissionless creation of MEME Tokens. Unlike traditional platforms that focus on initial decentralized offerings, these launch platforms prioritize speed, simplicity, and viral distribution over due diligence or investor protection.

Since mid-2024, a certain platform has gained significant attention, despite other competitors only capturing a small market share. The platform's MEME Token issuance soared, reaching an unprecedented peak by the end of 2024, and remained active into early 2025.

MEME Rise of new competitors on the platform

By late April 2025, the competitive landscape of on-chain MEME launch platforms began to shift. Some newcomers quickly gained attention. These platforms collectively ate into the market share of previously dominant platforms.

According to data analysis, the market share of the leading platform fell to a historical low of 56% on May 12, 2025. Its Token graduation rate dropped to only 0.82%, far below that of emerging competitors. The graduation rates of other emerging platforms are significantly higher, at 4.41% and 1.45%, respectively.

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MEME Token drives May on-chain event rebound

In the past 30 days, the total market capitalization of MEME tokens has increased by 47%, and trading volume has surged by 160%. The growing activity on the MEME launch platform has ignited speculative sentiment and driven increased participation from retail users. As of May 20, 2025, on-chain trading volume has risen by 17.3% compared to the beginning of this month, with the MEME sector being considered a major contributor to this growth.

Top Projects

Pump.fun

A certain platform has established itself as the largest MEME launch platform on Solana, fully leveraging Solana's low fees and fast transaction speeds. Since its launch, the platform has facilitated the creation of over 8 million tokens in just 13 months.

As a leading platform in the field, it has pioneered an integrated mechanism that combines token issuance with automatic liquidity migration to decentralized exchanges. The simplified user interface lowers the barrier for creating MEME Tokens. Users only need to upload a name, symbol, and image to deploy a new Token.

Mechanism:

On this platform, the token launch process is fully automated. It employs a supply and demand-driven joint curve pricing model and does not include a presale phase, effectively reducing early arbitrage risks.

In its early stages, the platform collaborated with a certain DEX. Once the Token's market value reaches $69,000, the Token will be automatically listed and an initial liquidity of $12,000 will be injected. The corresponding LP tokens will then be permanently destroyed to ensure fairness and irreversibility. Developers will also receive a reward of 0.5 SOL upon graduation.

This mechanism significantly lowers the threshold for issuing MEME Tokens and facilitates the rapid rise of the platform during the MEME cycle.

Cooperation relationship broke down:

The migration of transactions based on joint curves to a certain DEX liquidity pool highlights the platform's early reliance on a certain DEX. Although this model initially appeared to be mutually beneficial, this dynamic has changed significantly with the rise of other platforms.

On March 21, the platform announced the launch of its native AMM DEX. After this update, the liquidity of tokens graduated from the platform will no longer be routed to the previous DEX, but will be redirected to its own DEX.

In response, the previous DEX officially launched its Token launch platform on April 16. This marks the beginning of direct competition between the two platforms.

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LaunchLab

LaunchLab adopts a mechanism similar to the previous platform, utilizing an automated joint curve model for Token issuance and pricing. As a Token launch platform, its core issuance process has not introduced any fundamentally new features.

Its main competitive advantage lies in its modular architecture, which supports seamless third-party integration and highly customizable issuance configurations, providing developers seeking tailored token issuance solutions with flexibility.

Mechanism:

1. Third-party integration: The core advantage of LaunchLabs lies in its architecture that supports third-party integrations. According to its web interface, LaunchLab has integrated with over 10 third-party platforms.

2. Highly customizable: LaunchLab has further refined its launch framework by offering two different modes:

   • JustSendIt Mode: Designed for standardized and rapid issuance, this mode allows users to launch Tokens with minimal configuration, catering to casual or first-time creators.

   • LaunchLab Mode: Supports custom parameters, including total token supply, the proportion of tokens allocated to the joint curve, and token lock settings. It is worth noting that under the LaunchLab Mode, developers are entitled to receive 10% of the LP trading fees upon the graduation of the tokens, providing stronger incentives for the creation of high-quality projects.

A certain third-party integration platform:

According to the data, the platform facilitates the creation of over 12,000 Tokens daily, with a total of more than 80,000 Tokens issued. At its peak, the platform accounted for 29% of the daily market share.

LaunchLab vs. Other platforms:

LaunchLab has not introduced any fundamentally new mechanisms, and only has a slight advantage in terms of fee structure. However, on May 12, a certain platform announced that it would share 50% of its revenue with token creators, effectively offsetting LaunchLab's fee advantage. This strategic move has raised the market share of that platform to over 80%, marking a significant reversal in the competitive landscape.

LaunchLab has adopted an aggressive strategy to promote third-party platforms in order to jointly weaken the market position of the dominant platform. Although this approach has put some revenue pressure on the dominant platform, due to a lack of meaningful product innovation, LaunchLab is unlikely to challenge the dominant platform's position in the short term.

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Believe

Believe, originally named Clout, is a SocialFi platform focused on celebrity Token issuance. The project was announced on April 27, 2025. It gained significant attention upon its release, with multiple well-known accounts sharing it. Since its launch, the Believe platform has facilitated the issuance of over 24,000 Tokens, with a peak daily issuance close to 5,000 and a maximum market share of 13.6%.

Mechanism:

The launch of Believe's Token adopts a social-driven issuance model, allowing users to deploy tokens on the Solana blockchain by simply posting tweets with specific tags and specifying the token name on social platforms through its "X Trigger" mechanism. The entire process is executed automatically through backend services.

The platform uses a dynamic joint curve model, with initially high transaction fees aimed at preventing bots from sniping. As trading volume increases, the fees gradually decrease and stabilize at 2%. This mechanism promotes fair market participation and alleviates early manipulation.

Once the market value of the token exceeds $100,000, it will be automatically listed on a certain trading platform. Developers are incentivized by sharing 1% of the total trading fees (2%).

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MakeNow.Meme: The decline of the first social-triggered MEME launch platform:

Amid the emergence of numerous launch platforms replicating the models of other platforms, Believe stands out due to its introduction of a more innovative launch mechanism. However, it is worth noting that Believe is not the first platform to adopt a social-based token launch model. That honor belongs to MakeNow.Meme, which briefly rose to popularity in 2024 and pioneered this approach.

MakeNow is a project that allows users to launch tokens through tweets on social platforms. It uses dynamic joint curves and zero-cost creation, providing a novel and accessible model. However, despite early attention, the project quickly declined within a week. The main reasons for its fleeting existence can be summed up in two points:

• Lack of anti-sniping mechanism: The platform has not implemented effective anti-bot sniping measures. The delay before the contract address is released allows insiders to purchase low-cost Tokens in advance, resulting in an unfair advantage.

• Lack of ecosystem and community support: MakeNow lacks a dedicated user community or broader ecosystem support.

Believe has gained market recognition by addressing the core flaws of its predecessor. It is built on the foundation of early SocialFi platforms and benefits from ecosystem support. Additionally, the use of its dynamic joint curve helps mitigate the bot sniping behavior in the early stages of token trading, enhancing fairness and issuance integrity.

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Boop.Fun

Boop.Fun is a MEME Token launch platform developed by a co-founder of a well-known platform.

Mechanism:

Boop.Fun integrates the core mechanisms of other platforms and offers two issuance methods: creating tokens directly through the platform or triggering on-chain deployment by posting tweets with specific tags on social platforms.

The platform's native Token $BOOP is the foundation of its incentive system. Active Token creators receive $BOOP airdrops daily, while holders receive rewards proportionate to their Token holdings, encouraging long-term participation. Additionally, users who stake $BOOP can participate in daily airdrops and share 60% of the platform's SOL trading fee revenue, thereby establishing a multi-tiered reward structure.

Reputation pressure:

Recently, the founder of Boop.Fun claimed to have held a senior position at a well-known exchange. However, the CEO of that exchange publicly refuted the existence of such a position and implied that the founder was fired for suspected insider trading. Although the matter remains unresolved, the controversy has had a significant impact on the platform: daily active users have decreased by 56%, and the token issuance has sharply dropped from 10,877 to 1,072 ------ a decrease of 90%. As a result, market performance has become unstable, and the community's trust in Boop.Fun has significantly declined.

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Platform Comparison

Although a certain platform remains the leader in the MEME launch platform space, Believe has a relatively competitive advantage among new entrants.

• A leading platform: The introduced profit-sharing mechanism for creators partially offsets the costs associated with token issuance and migration. In addition, this mechanism provides creators with a stronger incentive to launch and maintain higher-quality tokens.

• LaunchLab: While low issuance fees, low graduation standards, and zero migration costs may be attractive to creators, they also lower the entry barriers, leading to an overflow of "scam" or "pump and dump" projects. This undermines the overall project quality. In the absence of core innovation or differentiation, the platform may face challenges in maintaining long-term growth and competitiveness.