The Evolution of AI Virtual Idols: How MEET48 Leverages AIGC and Blockchain to Shape Web3 Entertainment and Social Experience

With the continuous advancement of AI technology, AI-driven digital singers and virtual idols are presenting increasingly realistic visual effects. These virtual characters not only closely resemble real people, but their performance and interaction capabilities are also continuously improving. At the same time, the entertainment industry is undergoing a transformation triggered by AI-generated artists, with AI penetrating various aspects of content creation at an unprecedented speed, from music and dance to image design, propelling the virtual idol ecosystem into a new stage.

MEET48, as a "entertainment social metaverse" project that integrates AI-generated content, virtual idols, fan economy, and Web3 incentive mechanisms, recently secured a billion yuan valuation in a token round financing, with investors including several well-known institutions and individuals. The project has also been selected for the 8th season of a well-known Blockchain ecosystem's incubation program.

MEET48 completed its Token Generation Event (TGE) on June 11, marking a critical "evolution" phase for the project. This milestone event has sparked interest in how MEET48 will leverage AI and Web3 technologies to pioneer the next generation of the "fan economy + creator economy" model.

The Technological Evolution of Virtual Idols

The development of virtual idols can be traced back to 2007, when Hatsune Miku gained popularity through voice synthesis technology, marking the beginning of the user-generated content (UGC) era for virtual idols. Around 2012, some virtual idol projects further propelled the industry through motion capture and PGC methods, but the PGC model faced issues such as high costs, limited creativity, and long update cycles. Today, MEET48 is attempting to redefine the development path of virtual idols through AI-driven content generation and Web3-driven value distribution.

MEET48 has a diversified product matrix, including the Web3+AI entertainment creation platform MEET48.ai, the token launch platform Mars Protocol centered around AI Agent, and the virtual entertainment world MEET48 Metaverse.

MEET48.ai is a Web3 entertainment creation platform that integrates virtual idol AI development, social interaction, and music dance AIGC. It supports functions such as generating music from text, generating dance from music, AI-driven choreography, and voice cloning, allowing AI idols to produce multimedia content that can be instantly shared on major social platforms. The platform also launched a dedicated AI creation tool AISHOWBOX, which supports 3D image generation, AI-driven choreography, idol agents, and other in-depth creations.

Mars Protocol is the innovative token launch platform of MEET48, dedicated to reshaping the Web3 idol economy by integrating the "Idol Meme + AI Agent" model, providing users with one-click token issuance, liquidity, and trading tools. The platform deeply integrates AI technology with the assetization path on the blockchain, supporting the tokenization of virtual idols and decentralized community interaction.

MEET48 Metaverse is a virtual entertainment world designed to provide users with an immersive social experience that transcends reality and time. MEET48 also has its own multi-modal large model that supports music and dance training, offering users AI creation tools and a MaaS editor, significantly lowering the threshold for content creation.

Powerful Resource Advantages

The uniqueness of MEET48 lies in its mastery of the core entry point of content assets. By obtaining copyright authorization from a well-known idol group, MEET48 has a real fan base and IP stickiness in the field of AI virtual humans, combined with its comprehensive technical strength, forming a unique competitive advantage for the project.

The community data performance of the project is also impressive. In a recent global voting event, the total voting volume of its voting DApp exceeded 697 million votes, with a total of 3.39 million registered users. During the event, the on-chain transaction count reached as high as 32.78 million, and the cumulative number of active wallet addresses surpassed 1.18 million. These data directly validate the real market demand and product scalability of MEET48 under the combination of AI virtual idols and Web3 incentive mechanisms.

Token Economics and Future Planning

The native token $IDOL of MEET48 has a total issuance of 4.8 billion tokens, with a distribution plan covering multiple aspects including community incentives, investors, teams, and ecosystem support. To ensure the smooth launch of new products and services and to promote the healthy development of the community, some tokens may be unlocked early, but this requires approval through a community DAO vote.

In the future development plan, MEET48 will hold an annual idol selection event for the community, optimize the token launch platform, launch a limited test of "AI Dance Troupe," and release two Web3 games. The project also plans to hold a grand idol celebration in Hong Kong on August 2, 2025, gathering idol artists from multiple countries and their overseas AI-Agent virtual groups.

MEET48's vision is to build a global AI-driven Web3 ecosystem covering entertainment, social interaction, creation, and assetization. As the project continues to advance, its influence in the virtual idol and Web3 entertainment fields is expected to further expand.