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New Trends in Web3 Marketing: Celebrity Tokens, Points Systems, and the Rise of Public Chains
The Art of Marketing in the Encryption World: Celebrity Tokens, Points Mechanisms, and the Rise of Public Chains
1. The Evolution of Celebrity Tokens
The monetization of celebrity value in Web3 has always been a challenge. From early Social Tokens to later NFTs, they have not fully met the needs of both parties. It wasn't until the rise of Meme coins that new paths were opened for celebrity Tokens.
Last year, a wave of celebrity Token frenzy swept through the coin circle. From the "President Coin" issued by the public to Token projects genuinely involving celebrities, this process was filled with controversy. However, it did provide a new medium for celebrity value.
But relying solely on initial hype is not enough. Maintaining long-term value becomes the key issue. Some projects attempt to support Token value by offering "celebrity time" and other methods, but this approach is difficult to sustain.
In fact, a successful celebrity Token should emphasize emotion and narrative rather than just functional empowerment. It needs to convey the story behind the celebrity and emotional resonance. In this regard, certain projects may learn from the successful case of a well-known entrepreneur and a certain meme coin.
II. The Rise and Fall of the Points System
A certain NFT trading platform rapidly rose to prominence with the model of "points + zero transaction fees + royalties + social fission," becoming an industry benchmark. This marketing strategy has been widely imitated and has almost become the standard template for Web3 projects.
However, this model has also brought about many problems. It has created a false prosperity, hindered true innovation, and fragmented market liquidity. More seriously, it has led to the rampant speculation culture, changing the essence of early users and the community.
Nowadays, although the points system is still mainstream, its drawbacks are becoming increasingly apparent. Projects face a dilemma: abolishing this model may lead to passivity, while continuing to use it inevitably brings negative effects. In this situation, users can only keep looking for new opportunities.
3. The Marketing Strategies of Public Blockchains
At a time when development at the application layer is stagnant, marketing and practicality often matter more than technical faith. The success of certain emerging public chains is a good example.
Although a certain established public chain is technically advanced, its arrogant attitude and resistance to mainstream culture make it seem somewhat out of place in the current environment. In contrast, some emerging public chains adopt a more inclusive and pragmatic approach.
For example, after experiencing a major setback, a certain public blockchain instead demonstrates stronger adaptability. It seizes every opportunity, embraces various innovative applications, thereby attracting a large number of users. Its "civilian, user-friendly, and efficient" philosophy makes it the preferred choice for many non-technical users.
Conclusion
The narrative of the encryption world always swings between technological idealism and human desires. Whether it is the rise in Token prices, the prosperity of projects, or the emergence of public chains, it essentially stems from successful marketing. Today, we need to better understand and adapt to market demands while adhering to our ideals.