The Distorted Development of the Data Era

At this year's CCTV 3.15 Gala, multiple cases of consumer rights violations using modern and digital means were exposed, shocking the public. These cases involve various aspects of data infringement, raising widespread concern among the public regarding personal privacy protection.

With the advancement of time, the methods of some criminals are also constantly upgrading. In the past, the 315 Gala mainly exposed cases where certain brands sold inferior products to consumers, causing them losses. Nowadays, it has evolved into a silent sale of consumers' personal privacy through data trading.

In the exposed cases, several well-known brand stores have installed facial recognition systems that can collect customers' facial information without obtaining their consent. These systems can not only capture expressions but also infer customers' psychological states and emotions through intelligent analysis. As sensitive biometric information, the collection of facial information should follow personal information security norms and requires the active authorization of the information subject. However, these businesses have collected customers' facial information without authorization, which not only violates consumers' privacy rights but may also pose potential security risks.

Another concerning case is the leakage of personal resume information of job seekers. When we submit our resumes to third-party recruitment platforms during the job application process, we often include our most personal information, such as phone numbers, names, genders, educational background, and work experience. These platforms claim to strictly protect the security of users' information, yet they secretly sell this valuable personal data to third parties. This behavior not only violates users' trust but also poses a serious threat to the security of personal information.

In addition, some mobile security traps aimed at the elderly have also been exposed. Certain junk software claiming to be "security guards" obtain users' data information through a series of tricks, which is particularly reprehensible as it exploits the vulnerabilities of the elderly population in using digital technology.

These cases highlight the severe challenges faced by personal privacy protection in the data era. With the advancement of technology, personal information has become increasingly easy to collect and utilize, while corresponding laws, regulations, and protective measures have not kept pace in a timely manner. This not only requires relevant departments to strengthen supervision and punishment efforts but also calls on the public to raise awareness of personal information protection and to treat various forms of data collection with caution.

While enjoying the conveniences of digitalization, we should be more vigilant against those actions that, under the banner of technological advancement, actually infringe upon personal privacy. Only through the joint efforts of governments, businesses, and the public can we build a healthy digital ecosystem that fully utilizes data value while effectively protecting personal privacy.