Web3 Community Operations and Rise Strategies

Recently, a training camp on Web3 rise strategies successfully concluded in Singapore. Experts from top industry projects and investment institutions deeply discussed core topics such as personal brand building, rise strategy formulation, and community construction, providing valuable insights to the participants. This article will focus on the key points shared by Calanthia Mei, co-founder of Masa, from the "Web3 Viral Marketing Handbook."

Build a 100-person core community

Calanthia suggested that the early stage of the Web3 project should focus on building a core community consisting of 100 real ambassadors. These ambassadors are essentially an extension of the marketing team but are typically not hired as full-time employees. Masa attracts potential ambassadors by participating in various incubator projects and recruits a new batch of ambassadors every quarter.

The key to ambassador management is:

• Regularly assign specific tasks, such as product testing, event promotion, etc.
• Track task completion, stratify based on performance
• Adopt a token incentive mechanism and set up rewards at different levels.
• Maintain continuous recruitment to sustain an active ambassador scale of 100-200 people.

This method can help projects accumulate a group of loyal supporters, allowing them to become token holders and actively promote the project.

Growth Strategies for Different User Groups

Calanthia divides its user base into three categories: 2C, 2B, and 2D, and proposes corresponding rise strategies:

1. For C-end users: set precise task rewards based on users' actual behavior on the DApp, rather than simple social media interactions.

2. For B-end customers: it is necessary to maintain long-term relationships and gradually establish cooperation through methods such as proof of concept ( POC ). It is important to grasp the timing of information disclosure during token issuance.

3. For developers: You can attract developers to participate through a rewarding testnet. It is recommended to control the testnet cycle within 3-4 weeks and continuously optimize based on feedback.

Preparations Before Token Issuance

Before the token issuance ( TGE ), Calanthia recommends that the project team focus on the following tasks:

1. Community Building: Focus on managing the three major platforms of Twitter, Discord, and Telegram, paying attention to user numbers and activity levels.

2. Content Marketing: Publish content on owned media, promote using KOLs, and pay attention to the timing of the release to align with platform algorithms.

3. Token Tracking: Communicate in advance with platforms like CoinMarketCap to ensure that the token is listed in a timely manner.

4. Long-form content: Publish in-depth articles related to the project on platforms like Medium, and you can use AI to assist in creation.

5. PR relations: Establish long-term relationships with journalists and cultivate their interest in the project.

6. Offline activities: Participation in activities should have clear objectives, and effective promotion should be carried out in advance along with a summary afterwards.

7. Research Report: Collaborate with authoritative research institutions to enhance the credibility of the project.

In addition, Calanthia also shared experiences in ambassador management, suggesting setting reasonable expectations, accepting a certain attrition rate, and continuously recruiting new talent. In terms of regional distribution, user engagement is higher in Africa, Southeast Asia, and CIS countries. Before the token issuance, ambassadors can be motivated by showcasing project progress rather than providing direct monetary rewards.

Overall, the rise of Web3 projects requires a multi-faceted approach, focusing not only on community building and user incentives but also on content marketing and public relations, while collaborating with research institutions to enhance professionalism. Only by exerting efforts in all aspects can one stand out in the fiercely competitive Web3 field.