Web3 Rise New Ideas: Focus on High-Frequency Users and Look at Large-Scale Access

robot
Abstract generation in progress

Do not be obsessed with "mass adoption"; prioritize improving the activity of existing Web3 users.

During market downturns, people often blame the lack of new funds brought in by Web2 users. This notion of "mass adoption" suggests that cryptocurrencies and "Web3" products should cater to non-profit-oriented Web2 users. However, this logic seems to overlook some key issues.

Who is the true "public"?

The so-called "mass" is not a general Web2 user group, but a group of individuals with specific needs. The core value of cryptocurrency lies in its permissionlessness, which mainly targets those who face restrictions from banks, governments, or large corporations. This group of people is usually "social outsiders" with an arbitrage mindset and anti-establishment tendencies, who place greater emphasis on the full pricing and utilization of resources.

The cryptocurrency market may be approaching saturation

Global data shows that the number of cryptocurrency users has reached a considerable scale. Based on the top 10% of income earners, the market seems to have about 30% growth potential remaining. Once this potential is filled, we may see a slow growth trend similar to that of the gambling industry.

Focus on high-frequency users rather than new users

Similar to the gambling industry, the growth of the cryptocurrency market should focus more on cultivating high-frequency users and large investors, rather than blindly pursuing new users. True growth comes from increasing the usage frequency and investment scale of existing users.

From "Mass Adoption" to "Mass Access"

The cryptocurrency industry should clearly define its positioning: to allow users to make money here. We should provide earning opportunities for "merchants" around the world, on the condition that they need to learn and abide by the rules of cryptocurrency. This mindset is more like "Mass Admission" rather than "Mass Adoption."

Core Logic of Project Development

Successful projects should focus on how to encourage more people to participate in the trial, provide faster and more diverse ways to engage, increase the overall scale of investment, extend the duration of the game, and offer users opportunities to showcase their identities (such as NFTs). This applies not only to project selection but also to growth strategies.

Through this approach, we can better understand why meme coins, inscriptions, and certain specific public chains are popular, rather than some projects favored by venture capital or attempts to tokenize physical assets. At the same time, this also explains why developer resources are scarcer and more important than those of ordinary users.

Don't always think about "mass adoption", first improve the activity level of existing Web3 users

MEME1.58%
View Original
This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
  • Reward
  • 10
  • Repost
  • Share
Comment
0/400
WagmiOrRektvip
· 07-14 15:24
Suckers have been played for suckers, right?
View OriginalReply0
LiquidationWatchervip
· 07-13 11:21
bruh... feels like deja vu from 2022... watch those margin levels fam
Reply0
ProofOfNothingvip
· 07-12 18:51
Marginalized people need to survive.
View OriginalReply0
mev_me_maybevip
· 07-12 02:56
What's wrong with the marginalized people?? If you don't accept it, come fight!
View OriginalReply0
DegenMcsleeplessvip
· 07-11 21:14
To put it bluntly, they just want to play people for suckers.
View OriginalReply0
LiquidationTherapistvip
· 07-11 21:13
Follow the old suckers? The boss really understands~
View OriginalReply0
FunGibleTomvip
· 07-11 21:11
The essence hasn't changed in recent years, suckers wake up.
View OriginalReply0
CryptoCross-TalkClubvip
· 07-11 21:09
Started cryptocurrency trading with 10,000, now I don't have to worry about buying a car, I bought a Wuling Hongguang in full.
View OriginalReply0
GateUser-7b078580vip
· 07-11 20:50
Data analysis without data? We're all losing money.
View OriginalReply0
CryptoFortuneTellervip
· 07-11 20:46
It's easy to pull suckers, but hard to grow them~
View OriginalReply0
View More
Trade Crypto Anywhere Anytime
qrCode
Scan to download Gate app
Community
English
  • 简体中文
  • English
  • Tiếng Việt
  • 繁體中文
  • Español
  • Русский
  • Français (Afrique)
  • Português (Portugal)
  • Bahasa Indonesia
  • 日本語
  • بالعربية
  • Українська
  • Português (Brasil)