💙 Gate Square #Gate Blue Challenge# 💙
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August 11 – 20, 2025
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3. Add a short blessing or message for Gate in your content (e.g., “Wishing Gate Exchange continued success — may the blue shine forever!”).
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Web3 Rise New Ideas: Focus on High-Frequency Users and Look at Large-Scale Access
Do not be obsessed with "mass adoption"; prioritize improving the activity of existing Web3 users.
During market downturns, people often blame the lack of new funds brought in by Web2 users. This notion of "mass adoption" suggests that cryptocurrencies and "Web3" products should cater to non-profit-oriented Web2 users. However, this logic seems to overlook some key issues.
Who is the true "public"?
The so-called "mass" is not a general Web2 user group, but a group of individuals with specific needs. The core value of cryptocurrency lies in its permissionlessness, which mainly targets those who face restrictions from banks, governments, or large corporations. This group of people is usually "social outsiders" with an arbitrage mindset and anti-establishment tendencies, who place greater emphasis on the full pricing and utilization of resources.
The cryptocurrency market may be approaching saturation
Global data shows that the number of cryptocurrency users has reached a considerable scale. Based on the top 10% of income earners, the market seems to have about 30% growth potential remaining. Once this potential is filled, we may see a slow growth trend similar to that of the gambling industry.
Focus on high-frequency users rather than new users
Similar to the gambling industry, the growth of the cryptocurrency market should focus more on cultivating high-frequency users and large investors, rather than blindly pursuing new users. True growth comes from increasing the usage frequency and investment scale of existing users.
From "Mass Adoption" to "Mass Access"
The cryptocurrency industry should clearly define its positioning: to allow users to make money here. We should provide earning opportunities for "merchants" around the world, on the condition that they need to learn and abide by the rules of cryptocurrency. This mindset is more like "Mass Admission" rather than "Mass Adoption."
Core Logic of Project Development
Successful projects should focus on how to encourage more people to participate in the trial, provide faster and more diverse ways to engage, increase the overall scale of investment, extend the duration of the game, and offer users opportunities to showcase their identities (such as NFTs). This applies not only to project selection but also to growth strategies.
Through this approach, we can better understand why meme coins, inscriptions, and certain specific public chains are popular, rather than some projects favored by venture capital or attempts to tokenize physical assets. At the same time, this also explains why developer resources are scarcer and more important than those of ordinary users.