Zentry Founder Jarindr: Creating Games within Games, Building a New World of Play Economy

Jarindr is the founder of Zentry( and the original GuildFi), with 10 years of experience in the crypto industry. He initially focused on technical work such as Layer technology and Plasma protocol, and began to venture into the web3 gaming space over two years ago.

When talking about the significance of blockchain games, Jarindr believes that the biggest change brought by blockchain is the enhancement of transparency, which will greatly improve the user experience. In terms of how to attract web2 users, he thinks that the focus should be on enhancing the transparency and verifiability of games, rather than making empty claims that blockchain is the future of finance.

The product design goal of Zentry is to reach web2.5 level, attracting both traditional game users and retaining web3 users. However, Jarindr admits that this original intention will lead to strange scene designs, as it is difficult to cater to everyone. Zentry's products are quite diverse, targeting different user groups, such as Radiant mainly aimed at web2 users, while Nexus focuses on web3 users.

Jarindr stated that Zentry's vision is to create a world-class "game within a game" ( Game of Games ), building a Play Economy layer above numerous games. In the Zentry ecosystem, the concept of gaming is not limited to traditional games; everyday activities such as working out or buying coffee can also be gamified. Zentry will not prioritize rewards, but rather place the immersive experience of the IP itself at the forefront.

Zentry aims to solve two major problems in the gaming industry: publishing and profitability. It no longer solely relies on rewards to incentivize users to play games, but instead guides users to do what they love through various means. Jarindr emphasizes that if these mechanisms can help game publishers improve user retention or increase game product purchases, it would be very valuable.

Zentry is not simply about allowing game developers to settle in, but rather about building an additional layer on top of existing games to provide users with a better experience. For example, when users play a certain game, Zentry may offer extra rewards that can be used in other games or to create new items.

Currently, Zentry is deployed on the Ethereum chain, but there are plans to expand to multiple chains in the future. New products and experiences will be launched every quarter, along with promotional content such as trailers.

Zentry's main products include:

1. Radiant: Yuan Game Product, connecting web2 and web3 games.
2. Nexus: A social portal for web3 users that gamifies social interactions.
3. Zigma: Aimed at NFT collectors.
4. Azul: A product with AI attributes.

Jarindr emphasizes that the most interesting aspect of Zentry is the interconnectivity between its various components. In the Play Economy world, everyone has their own role, job, and passion, which will create a highly immersive experience.

Regarding the ZENT token, Jarindr stated that the team has maintained a profitable state. In the future, part of the profits will be returned to token holders in various ways, with the amount of return proportional to the user's contribution and immersion in Zentry. ZENT will also serve as the universal token for all Zentry products, and more empowering features will be launched in the future.